The presenter may be looking at a monitor, listening to a producer, or waiting for a cue. Meanwhile, the broadcast director is deciding which camera should be shown to viewers.
If the director cuts away at the right moment, a minor mistake may never become public. If the camera remains focused on the presenter, however, even a brief expression can attract attention.
Facial expressions are particularly difficult to control when someone is surprised, frustrated, amused, or distracted. A presenter might react instinctively before remembering that the audience can see the reaction.
That does not automatically mean something scandalous has occurred. A raised eyebrow, an unexpected laugh, or a moment of confusion can be enough to create a memorable clip when removed from the context of the full broadcast.
This is one reason short television videos can be misleading. A few seconds may show the reaction without explaining what caused it or what happened immediately before or afterward.